We selected Helix as our name as we recognize every business has a unique DNA. Double Helix is the structure of DNA. Here are some starting criteria for our logo. As we evolve and work with you, we'll provide feedback quickly to see if we can quickly adjust any areas:
- We would like to have the Helix in the logo.
- We are open to having a visual of the Double Helix next to the word Helix.
- We are open to having a visual of the Double Helix within the 'x' of the word 'Helix'.
- We're open to more conceptual designs, specifically, a double helix DNA with two twists that.
- We are open to different font styles and upper or lower case style.
We would like the logo to look modern and sophisticated, and we're also at the point where we want our logo to:
- be warmer
- be more gentle / kinder in style
- We are a technology company that is reinventing the traditional venture capital firm. We care about the startups we invest in. We invest in companies that are true disruptors and set to change the world.
- We are very open to other visuals as well, which do not include a Double Helix, if you see a cool way to still capture our identity.
Thank you for taking the time to help work on our concept :) We are responsive and will provide feedback very quickly with the goal to collaborate and quickly reach a final design that works for both sides.
Please give us your best and we are very excited to have you help us get started on this unique journey!
- Helix Team