The best visual designers artfully curate the aesthetics of any space. This includes digital spaces like websites and apps, as well as tangible spaces like books and billboards. This design field was born out of a marriage of graphic design and user interface (UI) design, offering a crucial role which focuses on improving usability through developing a layout, imagery, typography and color. This field of design is incredibly important, as it dictates the overall appearance of … well, everything. Think of visual designers as the creative directors of the design industry.
Look at it this way: the best visual designers are the problem solvers. Rather than simply bringing brands to life, they play a key role in defining the unique style and voice of a brand. When companies hire a great visual designer, they’re bringing in an important creative force who serves as an advisor and advocate for their brand. A visual designer can explain complex design concepts, then exemplify them through their work. Really, it’s design wizardry.
Top visual designers turn questions into answers, and ideas into reality. If you’re looking to hire a freelance visual designer, you’ve come to the right place.
The 10 best freelance visual designers to hire in 2020
How did we choose these as the top visual designers?
When it comes to visual design, it’s important to get things right, as this will dictate the complete aesthetics of your brand as a whole. So, we chose carefully. Here are the qualities we looked for when picking the designers on this list:
1. Design quality
When a designer joins 99designs, an expert from our team combs through their portfolio and considers the conceptual thought, technical execution and knowledge of design principles evident in their work. They then assign the designer one of three levels:
- Top Level
- Mid Level
- Entry Level
These levels are displayed on designer portfolios, so you can easily see if you’re working with someone with ample experience and design chops, or someone that is up-and-coming.
2. Visual design experience
Performing an operetta and belting out a top 40 hit both require training and skill, but many singers specialize in one or the other—not both. It’s the same thing with visual design. In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had comprehensive experience with and specialized in visual design.
Of course you want someone with killer design skills, but you also want a visual designer who communicates with you throughout the process, delivers the goods on time and is pleasant to work with. So we took past customer experiences into account to make sure all of our recommended visual designers are masters in service as well as in design.
What to think about when hiring a visual designer
Visual designers work with a wide variety of multimedia. Whether it’s creating eye-catching vector graphics with Affinity Designer or building an interactive, 3-dimensional space with the brand new Adobe Animate, their skill set needs to be diverse, and with that comes a keen sense of flexibility.
The most successful visual designers are the ones who can put themselves in the place of the customer and take them on a journey that they’ve never seen before. No matter what you’re designing (a brand identity, a landing page, a magazine, etc.), your product shouldn’t just be a thing—it should be an experience. A visual designer’s sense of imagination will take you there.
Successful visual designers are savvy in every sense of the word. They pay attention to the culture that surrounds them, keeping a pulse on what’s exciting right now, and what’s on the horizon for the future. They’re immersed in the arts, the news and the world around them. Being a visual designer comes with an inherent cool factor.
Are you ready to hire a life-changing freelance visual designer?
If you’re passionate about building a brand that makes a lasting visual impression, you need to hire a top-notch visual designer—one with a comparable level of passion, and an immense amount of know-how to go along with it. When it comes to visual design ability, it takes years of wisdom to hone it in. Mastering the art of designing for multiple platforms and catering to diverse customers doesn’t happen overnight, but with years of wisdom, our designers get the job done beautifully.
We want your project to be mind-blowingly good. If these 10 designers aren’t what you’re looking for, it’s okay. You can search to find the ideal match.