rshuken got their new banner ad by running a design contest:
Lost in translation no more, help us help everyone translate the world ad campaign for Waygo.
Check out rshuken's Banner ad contest…
Waygo is a visual translation service. Waygo currently translates Chinese and Japanese text to English by simply pointing your smartphone at text. Instantly translate menus and signs allowing you travel like a local in Asia. Waygo works entirely offline and is on the App store and Google Play store. We help people better experience China and Japan by making translation easy. Our goal is to be the number one mobile translation service in Asia. Visual translation is especially important for pictorial languages because saying or typing a character into a dictionary while on the go is next to impossible. Our target audience is tourists traveling to China/Japan, expats in China/Japan, and students studying abroad. The tourist and expat demographic is what we will be targeting the most. The tourists who use Waygo are adventurous backpackers to bucket list travelers, anywhere from 20-60 years old, and have researched China. These ads will be featured in Chinese expat online websites which cater to tourist and expats alike and posted inside of hotels and hostels.
What's your vision?
We are delving into paid web advertising and would like help with a new look to our marketing that can be converted into web banners, posters, and other advertising material targeted toward tourist and expats. Requirements: Colors: Our color scheme is: Orange (#e88d27), Charcoal (#636363), Sand (#f3ede3), and White. Important details are we need a spot in the ad with room to overlay different promotional codes for free trials, however we also want the ad to work without the overlay text (it shouldn't look empty without out the promo text or cluttered with it). Logo: Our logo is a combination of a magnifying glass with our name WAYGO. We've included each element in their own PSD files as vector objects. The Design: Values: We want to pull interest to the add through evoking the emotions of exploration, learning, and adventure. Asia, China and Japan, in particular is an important theme. The feeling you get when you can't communicate in a new country, or the satisfaction you get from being able to communicate while traveling are good themes. Stylistically: The goal is really to capture attention and clearly present the message/product. We like simple, flat, geometric design using a handful of colors. Examples: Most travel advertising shows a beautiful scenery with smiling people. This isn't what we're going for. We aren't just about going and seeing a place but interacting and experiencing it. It was easy to be grabbed by a great photo and a motivational quote, but we would like to communicate more about translation and/or an experience. Translation fails are funny (http://cdn.humormadness.com/wp-content/uploads/2013/10/funny-chinese-sign-translation-fails-1.jpg) but we've tried this before and didn't do so well because it wasn't communicating why someone should use the app. It was just a translation fail. If done well it could be interesting. What we do best is instant offline translation. What we work best on is menus and signs, like at a restaurant, at a train station, or on the road. You are free to be creative on how you catch peoples attention using those ideas. We are fans of clarity and simplicity and really want to help people translate the world around them. Please show us what you got. Examples of past design work: Here are two youtube videos we did, one illustrates how the app works and another is an ad catering to the disaster side of not knowing a language. Note, that angle didn't work out for us that well, it just wasn't done well enough. https://www.youtube.com/watch?v=9UalhhWBPH0&feature=kp https://www.youtube.com/watch?v=Hr-PT_e9Ies Here is our facebook page: http://www.facebook.com/waygoapp
You are awesome! Thank you.
US$ 299 Silver package
Every design category has flexible pricing for all budgets. Banner ad starts at CHF 49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
rshuken collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
ramilb was an exceptional designer and was very happy to provide many versions of my facebook cover design when requested. I would definitely work with them again. Happy customer!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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