What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Mom's of kids in elementary and middle school. Persona: Mom, 38 years old, 2 kids (age 6 and 8) Lives in Dallas, drives a 2016 Chevy Tahoe She and husband met in college. She was a nurse, but she stopped working to be a full-time mom Husband is in financial consulting, household income of $140,000 When kids at school, she runs errands, works out, meets up with girlfriends for coffee She shops at Lululemon, has active hobbies She is always busy, there’s not enough time for her family; she is worried that her kids may become distant because of how busy the family is She values time with family most, soccer weekends, financial stability, college for the kids Wants to connect more with the kids and the family to increase the bond, and she thinking having more context for the family will help them bond around a common history Her objections to Trace are lack of trust in a new service, time it will cost her to get the info she wants to achieve her goals
What inspires you and how do you envision the design for your business?
trace.com is launching next week and we've partnered with an ad group that will be launching a campaign on school district websites that will be pushed to 250k moms of school age children.
We're launching a $199 product that shows you more about who you are through your family's history. We connect people wanting to learn more about themselves with expert researcher/genealogist who will uncover their past and find the stories of their ancestors.
See branding guidelines below as well as the landing page we're designing where these ads will take you.