What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are a marketing company that specializes in the direct response industry. We are launching a new product called "Rock Gym" which we need a banner ad for. Rock Gym is a 6 in 1 total body sculpting system. Our target audience are people (60% female, 40% male) between the ages of 30-65. Middle and upper middle class.
What inspires you and how do you envision the design for your business?
The banner ad needs to send a clear message about the functionality of the product. It is mainly an abs workout machine and the purpose of the ad is to create a need for anyone that wants a better looking body. The purpose of the ad is bring about product awareness but also entice people to be more interested in its versatility, especially for people who don't like going to the gym.