We're creating a banner ad for our auto dealer clients to use.
We'll be advertising cars and services from many different manufacturers in lots of different markets. We'd like to use the same ads for a number of different clients, so it's important that they're designed with some flexibility in mind.
This ad will advertise a service special at dealership - an oil change for $29.95. The headline should read "$29.95 Oil Change Special"
Each design needs to include 3 standard sizes:
o IAB Medium rectangle (300x250px)
o IAB Leaderboard (728x90px)
o IAB Wide Skyscraper (160x600px)
All sizes need to include the same messaging and elements, they're really just three variations on the same design. We will want to be able to change the colors of the design, if possible - we think of these as palettes of colors that we can assign to contrasting elements.
The templates must have:
o Attention getting design with a clean professional look
o A clear Call to Action that the consumer will immediately understand and can act on in real time
The Design elements that must be included are:
o Text area for dynamic price (use $29.95 for this example)
o Space for Dealership Name, Address and Phone Number
o Vehicle Image Asset(s)
We're hoping to select multiple winners, so feel free to submit multiple entries!
The final product is a layered PSD file, or for those with experience in flash, a FLA file is even better. Our focus is great design more than animation in Flash, so the best designs will win regardless of file format, but we do heavily favor Flash ads.