UPDATE: Final expected product is a layered PSD file. For those with experience in flash, a FLA file works as well, but we are overall looking for the best designs.
We're creating Flash banner ads for our auto dealer clients to use.
We'll be advertising cars and services from many different manufacturers in lots of different markets. We'd like to use the same ads for a number of different clients, so it's important that they're designed with some flexibility in mind.
Each design needs to include 3 standard sizes:
o IAB Medium rectangle (300x250px)
o IAB Leaderboard (728x90px)
o IAB Wide Skyscraper (160x600px)
All sizes need to include the same messaging and elements, they're really just three variations on the same design. We will want to be able to change the colors of the design, if possible - we think of these as palettes of colors that we can assign to contrasting elements.
The designs need to promote new automotive Specials or APR incentives. There are lots of different messages on these themes out there, we're looking for some new ideas on how to present them. The most important thing is to drive traffic - show us designs and messages that you think will get our audience's attention and drive them to act!
The templates must have:
o Attention getting design with a clean professional look
o A clear Call to Action that the consumer will immediately understand and can act on in real time
The Design elements that must be included are:
o Text Boxes that can insert the Special/Incentive/Offer
o Space for Dealership Name, Address and Phone Number
o Vehicle Image Asset(s)
o Manufacturer logo Asset(s)
Some examples of text to use or improve on:
Call to action text:
Click to Explore
Search our current inventory
Tagline/Text for Incentive/Offer:
1.9% financing on all 2012 [Make] [Models]
Huge Savings on all New Models
Come Test Drive your next car today
We have also attached some automotive image assets, as well as manufacturer logos.
We're hoping to select multiple winners, so feel free to submit multiple entries!