Ads must use the new Payleap logo, which has been attached to the project.
Ad Copy must be similar or identical to the ad copy listed above. Feel free to draw inspiration from any of the copy/imagery from the front page (http://www.payleap.com/) or the “What We Do” page (http://www.payleap.com/what-we-do/). HOWEVER these ads must focus on how SignUp4 can help Small- Medium Businesses to take payments cost-effectively- It enables SMBs to process credit/debit card payments in store or on the go with their mobile processing solutions. This payment gateway is meant to be easy to use and easy for developers to implement.
Maintain the color palette found on the PayLeap website (http://www.payleap.com/). If you add colors to the palette they must be secondary in the image and must be complementary to the existing colors. Feel free to use any images you find on the site in the ads.
Imagery should speak to small business- less of a “businessman” look and more of a “mom and pop store” look.
Keep in mind it is important to make sure that any image matches the ad content and that the image works hard for the ad.
Make sure you use the actual images/logos found on the site or attached to this project, not a rendering of those images, as this will cause branding issues.
Because these will be display ads, you must include a strong call to action on the ad. “Get Started Today!” is a good example.
Do not attempt to include destination or display URLs in the ad copy.
The overall tone of the ad should be professional, but geared towards small-business owners, not Fortune 500 companies.
These ads are geared towards small-medium sized businesses. That means you are likely pitching to the business owner or someone else very high in the chain of command. These users are either looking to replace their current payment gateway or looking to implement one into their business for the first time.
It should be assumed these are very busy people, which is why the Mobile Payment aspect of the product is very important- it allows you to not miss a sale any time, anywhere. PayLeap also offers e-Commerce, and so it may be important to speak to the SMB owners that are just now taking their business online and need a way to seamlessly integrate e-Commerce into their business.